Back on Top – Bestop Completes the Acquisition of myTop and Launches eTop, its First Power-Actuated Soft Top Line for Jeep and Bronco
November 5, 2024
Louisville, CO – Bestop, Inc. (“Bestop”) announced the acquisition of myTop, LLC (“myTop” or the “Company”), the innovators behind the industry’s first power-actuated convertible soft tops. With this strategic acquisition, Bestop is launching eTop, a new product category line of power-actuated soft tops for Jeep Wrangler and Ford Bronco. This marks Bestop’s tenth add-on acquisition and first venture into the power soft top market, continuing its long tradition of innovation in the automotive accessory space.
“We are thrilled to welcome myTop to the Bestop family and bring their pioneering electric top technology under our brand,” said Ken Friedman, CEO at Bestop. “This acquisition allows us to offer our customers even more options for enhancing their vehicles, and the introduction of eTop is a testament to Bestop’s commitment to innovation in the Jeep and Bronco aftermarket line. The eTop product line is a game changer for enthusiasts who want both convenience and rugged, on and off-road functionality.”
“We are excited for Bestop to add this product into their portfolio and continue to grow as the leading top brand. We believe Bestop will continue to innovate and deliver high-quality solutions to their customers. This acquisition should expand their market reach and position the business for a bright and successful future.” said Chris Koslowski, Owner of myTop.
“This acquisition is an exciting new milestone for Bestop.” said Tom Tuttle, Managing Director at Kinderhook. “myTop’s advanced technology and innovative design allows for quick transformations, giving customers more versatility and convenience, aligning perfectly with our commitment to quality and customer satisfaction. We’re excited to integrate this new technology within Bestop and look forward to launching a new product line for our customers.”
For additional information about this transaction, please contact:
Thomas Tuttle
Managing Director
(212) 201-6781
[email protected]
Nate Druckenmiller
Principal
(212) 201-6791
[email protected]
Joshua Fontenot
Vice President
(212) 201-6784
[email protected]